FORWARD MOTION
THE NEXT CHAPTER
THE PLAN
MINIMA has spent two years building this project.The music is finished, the visual identity is established, and the live show has already been tested with a full crew.What comes next is the release, the part that determines whether the work reaches the audience it was made for.
PHASE 1 – Before the First Single
Most new artists release music into an audience that doesn’t exist yet. The track gets a few hundred plays, streaming platforms read that as low engagement, and the song stops moving. Once that happens, it can’t be reversed.
Our first phase avoids that.
We’re releasing the world before the music: fragments of songs, visuals, concept pieces, and the people behind the project.We’re focusing on both Romanian and international markets, targeting specific countries: the UK, Germany, Sweden, the Netherlands, France, Japan, USA and Canada, markets where alternative music audiences actively discover new artists.
The goal is simple:Find the people who watch to the end, who return, who follow.That group becomes the audience the first single launches into.
PHASE 2 – The Singles
Single 1 enters an audience that already understands MINIMA.After release, we get data we’ve never had before:who listened, who returned, who shared.
That information shapes Single 2, which starts from a larger and better‑defined audience.Each release strengthens the next.
Between singles, the project stays active.MINIMA has more material than most campaigns: concept work, visuals, and the thinking behind ECLIPSE.The space between releases isn’t downtime, it’s content we already have.
PHASE 3 – After the Second Single
This phase has three main steps
1. Listening Parties — Cluj-Napoca & BucharestAudiences hear unreleased material inside a space built around the project’s visual identity with visual production, light design and a special, live, stripped version of two songs of the album that will be recorded and released on a deluxe version.
2. Live Session ReleaseThe first public look at what a MINIMA show is.
3. MINIMA WORLD LaunchThe community platform. Ads create temporary audiences; communities create lasting ones.MINIMA WORLD keeps people connected between releases and gives us a direct channel to speak to them.
PHASE 4 – ECLIPSE
The full EP arrives:the released singles plus three new tracks.
By this point, the audience has been built and rebuilt three times, the community is active, and the record reaches people who are waiting for it, not discovering the project for the first time.
PHASE 5 – LIVE
This is the core of the project.
The live session proved the show works.The EP gives us a reason to take it out.
This Is Where Our Paths Meet
What we’re looking for in a partner is clear:routes, rooms, and support to put this show in front of people properly.
